My goal is to help you discover the true potential of your business.

You deserve someone in your corner, that's where I come in.

With an academic background in economics and hands-on experience addressing multifaceted business dilemmas, I find fulfillment in steering businesses towards their future objectives.

Who I am

Fully embracing the mindset of challenge, Justin Wells has spent his professional career chasing diverse and complex business opportunities. As a business strategy and go-to-market consultant, Justin brings a sense of dedication, strategic thinking, and a creative mindset to the businesses that he works with. As a decorated U.S. Marine Corps combat veteran, Justin brings a unique perspective to the endeavors that he undertakes. Through battlefield-like decisiveness, he deploys strategic thinking to accelerate growth while also shedding light on how invaluable empathetic leadership can be in an organization.

From the U.S. Marine Corps to Leading Strategic Programs

Justin learned the value of self-reliance at an early age growing up in a single-parent home in a small town in Michigan. Justin’s dedication, hard work, and determination at an early age helped him avoid a life of mediocrity and inspired him to join the United States Marine Corps at the age of 17. This led to an accomplished military career as a decorated Marine Corps aviator and Sergeant with multiple deployments and leading over 250 combat missions. Justin’s career in the military was a model of service that he continues to use in his professional positions to this day.

After receiving his Bachelor of Science in Economics from Texas A&M University, Justin joined Direct Energy focusing on digital innovation for their retail energy business. Supporting their strategic endeavors, he helped lead an international expansion of their smart home brand in the US, Hive Home, while leading all business development opportunities within the energy and utility sector.

While leading the energy and utilities strategic partnerships at Hive Home, Justin established relationships and created a successful national smart thermostat program with One Hour Heating & Air Conditioning. In addition to leading this strategic program for Centrica, Justin also aided in shaping regulatory filings to better position Centrica within the North American energy industry.

Driving Revenue and Creating New Business Opportunities

Justin then moved to Boulder to assist Simple Energy, now Uplight, with establishing a nationwide program for energy rebates accessible at major retail chains. By focusing on his experiences building relationships and navigating complex problems, Justin was able to secure partnerships with The Home Depot, Lowe's, Best Buy, and other major retail chains. Executing over 100 individual scopes of work, Justin implemented utility rebate programs across the country, such as Sacramento Municipal Utility District's energy rebate program, Xcel Energy's appliance program, and countless others.

Not only did Justin implement this national rebate program, but he also led all e-commerce relationships, including with Google's Nest program. In this remit, Justin was able to streamline all supply chain processes by establishing strategic partnerships with leading 3PL providers, including Ingram Micro. This led to Simple Energy's Nest Thermostat program being the largest retailer of smart thermostats across North America.

After successfully implementing these rebate programs for Simple Energy, Justin joined DoorDash to aid in their rapid expansion within the food delivery space. Justin was tasked with managing and growing relationships with leading investment groups that managed large restaurant chains within their portfolios. Using his experience in relationship building and managing complex programs, Justin was able to grow revenues in excess of 150% across multiple quarters.

In addition to leading go-to-market activities for these restaurant groups, Justin also established the first virtual brand on DoorDash's platform in partnership with Romano's Macaroni Grill. By creating this innovative program to drive additional revenue for their business, the virtual restaurant program is now a billion-dollar business unit for DoorDash.

Investing, Advising, and Growing Portfolios

Justin has also invested in and consulted for a variety of early-stage startups, helping these businesses go from ideation to success. Justin is a co-founder and investor in a leading artificial intelligence software called Acobot. This software is not only a leading Shopify app but also a language translation service for a leading English learning app in China.

Justin also consulted for and helped establish a new and innovative game called Nine Arches. Nine Arches is a "curiously daring game of adventures," where players work together to create nine original experiences by selecting and combining cards from a magical, activity-generating deck. The game was created during the pandemic by New York Times bestselling author Geoffrey Gray and Fortnite and Doom producer Grant Shonkwiler to inspire players of all ages to create memorable experiences together and focus on their wellness in the real world instead of staying at home, on screens.

Lastly, Justin is also the co-founder and chairman of Just Share Media, a new platform that offers home service businesses access to movie-quality content on a subscription. Justin helped create Just Share Media and build the business to profitability in the first year of operation.

Justin has spoken on international podcasts, competes in strenuous ultramarathons, and enjoys bowhunting elk across the Rocky Mountains. When not honing his professional career, Justin enjoys spending time with his dog Jake and partner Kelli where they both live in Boulder, Colorado.